New US $5 Bill Will Get a Digital Debut on September 20

Released on = August 28, 2007, 7:35 am

Press Release Author = Erick Laseca

Industry = Financial

Press Release Summary = New Design to Be Unveiled Online During "Wi-5" Event

Press Release Body = WASHINGTON, D.C. - For the first time, a redesigned
denomination of U.S. currency will be digitally unveiled when a new $5 bill design
is revealed on September 20, 2007.

In relying on digital communications channels for the "Wi-5" unveiling event, the
government will serve two purposes: first, echo its approach to staying ahead of
counterfeiters by using the latest advances in technology to enhance the bill's
security; and second, allow for the unveiling of the new $5 bill design to be widely
accessible.

"A digital unveiling for the redesigned $5 bill provides a new opportunity to engage
people in the public education process," said Dawn Haley, Chief of the Office of
External Relations at the Treasury's Bureau of Engraving and Printing, "We hope that
the 'Wi-5' theme will get consumers excited about the new bill and encourage them to
use the resources on our Web site to learn about its security features and protect
their hard-earned money."

The government offers public education and training materials to inform the public
about the latest currency designs. These materials are available to order or
download at www.moneyfactory.gov/newmoney. The site has received over 222 million
hits since its launch in May 2003 and gets about 280,000 unique visitors each month.


The Web site will be home to the "Wi-5" event on September 20, when government
officials from the U.S. Treasury, Federal Reserve Board, Bureau of Engraving and
Printing and U.S. Secret Service reveal the new $5 bill design for the first time
and discuss continuing efforts to stay ahead of counterfeiting. An online Q&A for
reporters and podcasts will round out the new bill's digital debut. During the days
following the $5 bill's unveiling, streaming video of man-on-the-street interviews
will be posted on the site, which will showcase consumers identifying the new $5
bill's updated security features.

"The United States government will continue to enhance the security of our Nation's
currency," said Rose Pianalto, Assistant to the Board of Governors of the Federal
Reserve. "From Bangkok to Boston, we want those who rely on our paper money around
the globe - whether they are central banks, businesses or consumers - to have the
information they need to verify the money they receive is genuine and to ensure a
smooth introduction of new designs into commerce."

Counterfeiting of U.S. currency has been kept at low levels through a combination of
improvements in security features, aggressive law enforcement and education efforts
to inform the public about how to check their paper money.

The $100 bill will be the next denomination to be redesigned after the $5 bill is
issued in early 2008. The government has no plans to redesign the $1 and $2 bills.

Information for reporters on how to attend the "Wi-5" unveiling event on September 20:

Who:
Anna Escobedo Cabral, Treasurer of the United States
Larry R. Felix, Director, Bureau of Engraving and Printing
Michael Lambert, Assistant Director, Division of Reserve Bank Operations and Payment
Systems, Federal Reserve Board
Michael Merritt, Deputy Assistant Director, Office of Investigations, U.S. Secret
Service

When:
Thursday, September 20, 2007
Representatives from the U.S. government will unveil the new $5 bill to the public
for the first time at 9:00 a.m. EST. An online "reporter only" Q&A will follow at
9:30 a.m. Reporters should register in advance at
www.moneyfactory.gov/newmoney/pressregistration to reserve a virtual seat and to
receive a reminder to attend.

Where:
The "Wi-5" $5 design unveiling event is entirely digital and takes place at:
www.moneyfactory.gov/newmoney

Interviews:
The online "reporters only" Q&A will begin at 9:30 a.m. EST. Officials are also
available for one-on-one
telephone or on-camera media interviews. These can be scheduled in advance by
calling 202-530-4887.

Materials:
Press kits for the redesigned $5 bill will be available beginning at 9:00 a.m. EST
on September 20th in the Media Center at www.moneyfactory.gov/newmoney. The
electronic press kit includes a range of information about and images of the
redesigned $5 bill.

B-roll:
B-roll of U.S. currency already in circulation is available at
www.moneyfactory.gov/newmoney/b-rollarchives or by calling 202-530-4887. Footage of
the redesigned $5 bill in production and sound bites from government officials will
be available online beginning Thursday, September 20th at 9:00 a.m. EST.

# # #

Web Site = http://www.moneyfactory.gov/newmoney

Contact Details = Erick Laseca
Bureau of Engraving and Printing
312-596-3404
erick.laseca@bm.com

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